Purpose
We're not your average clothing brand.
We're building a community of people who understand, appreciate, and reward themselves with today’s definition of luxury. We pride ourselves on offering something that not only fits you perfectly, but that’s created ethically, is fairly priced and made to last.
Dream
We produce in small batches, enabling us to introduce improvements from customer feedback, quickly - Constantly striving for perfection & reducing wasted inventory.
In a time when fast fashion reigns, we’d rather go the other way, we focus on quality and obsess over every detail so that time & time again your essentials look and feel just as great as they did on day one.
Values
Finley Original is committed to designing, sourcing and manufacturing essential clothing with the future in mind. Through a focus on timeless collections, carefully selected fabrics, exceptional craftsmanship and attention to every detail.
We believe in a ‘less is more’ approach to consumption and create products made to last, encouraging our customers to love their essentials for years to come.
Dedicated to Perfecting your Essentials
Origin
After spending over 20 years as a race mechanic & department manager in championship winning Formula 1 teams, where perfection is clearly the expected standard, i also developed a hobby in the personal pursuit of the "Perfect T-Shirt" - However, even from a global search (many times over), this proved to bear no fruit.
Struggling to accept anything less than 100% & purchasing some very over priced examples (which still left a lot to be desired) in the process, in 2018 i decided to see if i could create it myself.
Fast forward to 2023 & a huge amount of searching, sampling & testing later, i'm proud to share my creations.
However, the journey doesn't stop there, i want the future of Finley Original to be a community effort which keeps evolving and improving the design of our essentials - New colours, styles & products will be based on the feedback of customers, to ensure we create great things together... & i can't wait!